What Brand Is Infinity

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So what brand is Infinity? The honest answer: It’s whatever you need it to be. And that’s both a superpower and a curse. If you’re a marketer, this is a nightmare—you can’t own one idea when the name is already taken by math, cologne, and video games.

But if you’re a curious human like me, it’s a treasure hunt. Next time someone says “Infinity,” ask them: “Which one? The car, the speaker, the painkiller, or the infinite loop?” Watch their face. It’s comedy gold.

Anyway, back to that car ad. I didn’t buy the Infiniti Q50. Instead, I bought a used Honda and named it “Eternity.” Just to stay on theme. You’re welcome.

So if you’re ever wondering “What brand is Infinity?”—just remember: it’s all of them and none of them. It’s the cosmic joke of branding. And if you see a guy in an Infiniti car smelling like Infinity cologne while blasting Infinity speakers? That’s me, living my best multibrand life.